Theodore Koumelis - 10 September 2015,
09:34
From Travel Daily News
The visit of Minister of Tourism and
Culture Malaysia aims to formulate measures to attract more travellers from
Singapore to visit Malaysia, following the drop in arrivals from the country in
the first quarter of 2015.
SINGAPORE
- The Minister of Tourism and Culture Malaysia Dato’ Seri
Mohamed Nazri Abdul Azizmet Singapore’s top travel agents and media on 7
September in efforts to boost tourist arrivals from the market. The visit aims
to formulate measures to attract more travellers from Singapore to visit
Malaysia, following the drop in arrivals from the country in the first quarter
of 2015.
Singapore
arrivals into Malaysia last year was 13.9 million, a growth of 5.7 percent,
however, the first three months of 2015 showed an 8.6 percent drop.
Dato’
Seri Nazri said, “We need to carry out various initiatives to drive growth
from Singapore for the remaining months. We are intensifying our efforts here
through joint promotions and tactical campaigns.”
During
the Business Luncheon with the Singapore trade and media at The St.
Regis Singapore, Dato’ Seri Nazri shared with guests some of Tourism
Malaysia’s efforts to boost arrivals from Singapore including partnerships
with the trade at the Travel Malaysia Fair 2015, joint
collaborations with Malindo Air, a Durian Fiesta initiative, the
development of special diving packages, the promotion of Malaysia as a music
and entertainment hub, as well as the joint tactical campaigns in the market.
The
Minister also updated guests on various tourism developments to keep them
abreast of Malaysia’s latest tourism offerings and events.
He
said, “Another exciting development that I would like to share with you is
the introduction of the daily train shuttle service by KTM Berhad between JB
Sentral, Malaysia, and Woodlands, Singapore. This train service, which operates
seven times a day from Singapore to Malaysia, offers Singapore tourists more
options now to travel to Malaysia.”
He
added, “This service provides great convenience to Singapore tourists, and
complements the existing connectivity that our two destinations currently
enjoy. With the support from the airlines industry, we now have 489 flight
frequencies per week with 73,314 seating capacity."
“With
all these efforts and new developments in place, along with your assistance and
strong support, I am confident that we will be able to achieve our target
arrivals from Singapore this year,” he said.
Through
the visit, Dato’ Seri Mohamed Nazri also aims to strengthen the presence of
Malaysia in Singapore and build a stronger relationship with the travel agents
and media. Besides that, he also publicised the Malaysia Year of
Festivals (MyFest) 2015 and encouraged local travel agents to work
closer with their Malaysian counterparts to develop more creative and
innovative holiday packages to Malaysia.
The
Minister is scheduled to visit Batam and meet with travel agents and media
there to promote Malaysia as well.
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